World Breastfeeding Week (WBW)

World Breastfeeding Week (WBW) occurs annually on the first week of August i.e. from 1st – 7th august and represents a global celebration of breastfeeding efforts including breastfeeding promotion, support, education, research, progressive trends, and normalizing breastfeeding as the gold standard of infant nutrition.

World Breastfeed Week is celebrated to encourage breastfeeding and improve the health of babies around the world. The history of this week-long commemoration dates back to the 1990s when the World Health Organization (WHO) and the United Nations International Children’s Emergency Fund (UNICEF). These organizations joined hands and together created the Innocenti Declaration to promote and support breastfeeding.

Later in 1991, to execute UNICEF and WHO’s goals, an association was formed called the World Association of Breastfeeding Action. In 1992, a whole week was dedicated to promoting this campaign.

We will continue to talk about breastfeeding, its uniqueness, its duration, and its positive health effects on the growth and development of your baby in our next post which is the 2nd part of the World Breastfeeding Week (1st-7th august).

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